Search engine optimization is a basic of Internet marketing. It provides quality traffic to your web site without you paying for every click that you get. This explains why so many webmasters are interested in appealing to SEO agencies and professionals in order to improve their rankings.
To use all the advantages of SEO, you are to learn few basic concepts. Probably you think that is very hard thing to do, but I should say that it is not so difficult as it may seem at first sight. But it requires a lot of your time, because SEO is a long-lasting and on-going process and as long as your site is still running live on the Internet, you should make SEO operational.
The aim of this article is to demonstrate 5 major tips to get free traffic for your site with help of SEO:
1. Make sure that your web site contains only quality content.
You see all search engines do not accept duplicate content. Besides, the content of your site should be unique and informational. For example, if you are using article marketing to build back links, make sure that the articles you are distributing are not the same as the content of your site. Your content should also be required for your customers. The more relevant your content, the more targeted traffic you will get from your search engines. With quality content you will easily find the link popularity of your site.
2. Optimize the right keywords and phrases and theme.
To achieve successful SEO results, you need to have a number of right keywords and phrases. The keywords that you have chosen for your site should satisfy the needs of your targeted audience, when it looks for the product or service that you provide. Also, make sure that the keywords that you are going to optimize have search volume. It does not make any sense to optimize those keywords that nobody uses. Your content should also follow a certain keyword theme as this will lead you to your targeted long-tail traffic.
3. On-page optimization.
First of all, the design and architecture of your site must be search engine friendly. It should not contain the so-called roadblocks that prevent search engine spiders from indexing your site. Some examples of potential roadblock are flash, frames and excessive use-of images. Place the most important keywords at the beginning of your Title tag. Besides, your keywords should be placed in Mega tags, Header tags and ALT tags.
4. Include a Google sitemap.xml file.
This sitemap.xml file is to provide Google to crawl your site. It will include the URLs of every page and you can specify the frequency the Google robot should return to your hosting server.
5. Link building.
Another important factor to boost your search engine rankings is link building. You are to be getting back links to your site. In order to achieve this result you can use methods such as article marketing, manual directory submission, social bookmarking, blogging, RSS and forum marketing.
Trust me, if you use all the enumerated methods, then you will notice that SEO is not so difficult and that it can bring your targeted traffic and will assist your conversions.