Many companies have been using CRM or Customer Relationship Management in their business as an instrument in reaching out to more customers and keeping their loyalty in the company’s hands. CRM is a strategy that has been proven to be effective in promoting the growth of a company. What’s most important in a business is the customer. That is why it is necessary to effectively manage every aspect concerning customer’s needs and satisfaction in order to draw more customers in and draw recent and long-time customers back. This, in turn, will generate more revenue to your business.