Researching using Eye tracking technology

Scientific, automotive, defense, medical, market and usability - There are many uses of eye tracking technology. Since it's one of the most promising research tools as of now, you might wonder what the difference is between an old eye tracking solution is to a new one.

From now, the technology doesn't have to be expensive. It doesn't require you to gain access to a specific set of hardware computers. And you can even go mobile using a laptop.

In the past this was not possible, making it exclusive to certain universities or large companies. And the data which were collected was difficult to understand for someone who hasn't used it before, and it was tricky to get any decent results which could actually lead to better advancements or modifications. While the cameras on your computer might not be enough, there's not that big of a difference between those and the one who are supported by the new software packages. And keeping the hardware costs down is important when trying to get a decent budget together. Especially if you're in a University where budgets are very difficult to gain.

​Want to know more about an affordable, multi supported and mobile eye tracking solution? Visit this Youtube video, eye tracking - Which features a short demonstration of the technology along with costs, result data and the different areas in which it can be used. The video comes highly recommended and is only one minute in length.

​You can also visit Eyetrack.info which features a short survey, in which you'll automatically get to know in what ways an eye tracking research could benefit within your area. I think you'll be surprised as to how much your eyes and your gaze can reveal.

​Hope you found this article interesting and if there are any comments, don't forget to type them down! Here's to the future!