The mobile phone market has become very competitive in this modern era of technology and one can see easily that only the fittest can survive. So how does a company become the fittest? By becoming the favorite of the targeted audience, the company can sustain for a long period of time and for that the company needs to be able to provide the kind of services as required by its customers. Only then does the company be able to finally reach and achieve the planned return on investment which was set during the establishment of the business.